Pompeii · Castellammare di Stabia · Lattari Mountains
Beyond Pompeii connects visitors, businesses and communities, spreading discovery and opportunity throughout the region.
THE ORIGIN
Pompeii and its wider heritage area form an extraordinary destination. Yet many visitors pass through this part of Campania knowing only the ruins, without finding their way towards its other cultural, natural and leisure experiences.
Castellammare di Stabia, Torre Annunziata, Boscoreale, Gragnano and the Lattari Mountains preserve landscapes, archaeological sites, springs, coastlines, trails, crafts and culinary identities that can transform a stay. The challenge is not a lack of attractions, but the difficulty of finding, understanding and connecting them into one coherent experience.
The MAXIMALLPOMPEII project — Maximizing Local Value all around Pompeii — is presented to travellers as Beyond Pompeii: a clear identity aligned with its destination mission and distinct from the area’s commercial brands.
THE MANIFESTO
Every year, millions of people visit Pompeii.
Many leave without realising that, only a few kilometres from the ruins, there is a region rich in history, landscapes, traditions, flavours and local businesses.
Beyond Pompeii exists to tell the story of this region as a whole.
Because the journey does not end at the exit from the ruins. That is precisely where it can begin.
VISION
To become the digital reference point for the region around Pompeii, supporting tourism that creates shared development, strengthens local businesses and values its cultural, natural and culinary heritage.
MISSION
To connect visitors and local businesses through authentic experiences, routes, content and services that distribute visitor flows and economic value more fairly throughout the region.
THE RESPONSE
Help visitors see Pompeii as a gateway to Castellammare di Stabia, the Lattari Mountains and the other communities across the wider heritage area.
Organise useful information and experiences for people who plan their journey online and arrive without prior knowledge of the area.
Create a direct connection with shops, workshops and tourism operators through clear profiles, practical services and verifiable offers.
THE COMMITMENT
It is not enough to wait for visitors to ask the right question. We need to show them what can make their journey memorable: culture, nature, hospitality, independent commerce and experiences built around their expectations.
Beyond Pompeii aims to become the regional network travellers use to understand what to do, where to go and which local businesses to meet. The original goal is to provide tourism operators with a free basic profile; methods, criteria and conditions will be defined before registration opens.
This is a destination-promotion project born from a commitment to these places. Its ambition is not only to describe them, but to help change how they connect with the people who arrive.
Take part in the projectA question for local businesses
Why should they choose your business?
What memory or value will they take away?
How do you understand their expectations and measure what can be improved?